The NPD has ‘particularly high appeal amongst under-35s’
Pladis is hoping to shake up the biscuits and cakes category with the launch of a new Jaffa Cake-doughnut hybrid.
Called Jaffa Jonuts, its latest NPD combines the long-standing brand’s sponge, orange and dark chocolate with a new, ring doughnut shape.
The Jaffa Jonuts will roll out in individually wrapped snack packs (rsp: 60p/43g) and in multipacks of four (rsp: £1.99/4x43g).
The new launch would “further propel the popularity of the brand”, said Pladis, calling it the “biggest format innovation” for McVitie’s in the past two years.