We've all seen the many fast food chains jumping on the celeb bandwagon – McDonald’s & Travis Scott, Popeyes & Megan Thee Stallion, Tim Hortons & Bieber. The list goes on.
But amid the industry's labor shortage, A&W Restaurants is flipping the script on the celeb trend in a new marketing campaign that celebrates the true stars of A&W: real-life employees.
Grammy-nominated rapper Quavo has teamed up with Adidas to debut its wireless headphones collection in a new spot created by M&C Saatchi Sport and Entertainment North America.
Authenticity key for brands when collaborating with hip-hop artists thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.