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First Group of Top Marketers Announced For The One Show 2021 CMO Pencil Award Jury

March 10 2021, 9:42 am | BY Ricki Green | No Comments The One Club for Creativity has announced the first group of leading global brand marketers who will serve on the jury for The One Show’s prestigious 2021 CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.   Fernando Machado (above), Global CMO, Restaurant Brands International, The One Club Board member Nadja Bellan-White, Global CMO, VICE Media Group Jessica Burns, VP, Brand Marketing & Creative, GrubHub Morgan Flatley, SVP, Chief Marketing and Digital Customer Experience Officer, McDonald’s Ivan Pollard, SVP, Global CMO, General Mills

Hornitos Tequila Inspires Fans To Take Bold First Steps In New National TV Spot

Hornitos Tequila Inspires Fans To Take Bold “First Steps” In New National TV Spot 0 Shares CHICAGO – Hornitos® Tequila, a premium tequila brand founded on the belief that nothing great happens without taking a chance, today announced its newest advertisement titled “First Steps.” The spot, which evolves the brand’s empowering “A Shot Worth Taking” marketing campaign, is a rallying cry for those who wonder “what if?” and serves as a reminder that taking shots in life is not only brave, but also rewarding. The energizing TV spot allows viewers to follow individuals who are plunging into the unknown toward the exploration of something greater – just as Hornitos Tequila has fearlessly pushed the boundaries of the tequila category since the brand’s inception in 1950. From boxing rings to boardrooms and concert stages to ocean swells, each endeavor profiled in “First Steps” poses a daunting, unknown outcome, but the shot taken in that first moment of braver

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