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Checkers capitalising on PRIME hype shows how effective price anchoring is

Checkers offered what seemed to be a special R40 deal for PRIME Hydration when consumers had become used to the idea of an average selling price of around R400.

Kwazulu natalSouth africaUnited kingdomMccann joburgO mafungwase zamaBruce whitfieldZetu damaneCheckers oceans mallChief strategy officer

Checkers capitalising on PRIME hype shows how effective price anchoring is

Checkers offered what seemed to be a special R40 deal for PRIME Hydration when consumers had become used to the idea of an average selling price of around R400.

United kingdomSouth africaKwazulu natalBruce whitfieldMccann joburgO mafungwase zamaZetu damaneCheckers oceans mallChief strategy officer

[WATCH] Fatti s & Moni s celebrates unique way South Africa does Italian

The latest TV campaign for the local pasta producer is the advertising "hero" of the week on The Money Show.

South africaSouth africanSouth africansMccann joburgZetu damaneChief strategy officerMoney show

Media Moves: Provantage rebrands, Bongani Siqoko new publisher of TimesLIVE, McCann Joburg appoints Zetu Damane as chief strategy officer, MultiChoice inks data deal with Vumatel

The Media Online’s weekly round up of people, account and business moves in media.

North westSouth africaUnited kingdomSouth africanHelen mcinteeTshego sefoloMccann joburgDigify digibotDigify africaKristian bortnikRachel mcfarlaneDavid berosBongani siqokoMzi deliweGordon hooperStephena newton

McCann Joburg appoints Zetu Damane as its chief strategy officer

McCann Joburg appoints Zetu Damane as its chief strategy officer
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Mccann joburgZetu damaneChartered marketer

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