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Zetu Damane News Today : Breaking News, Live Updates & Top Stories | Vimarsana

#BizTrends2024: Zetu Damane - The rising influence of the mature consumer

Looking forward to 2024, I anticipate the following trends that possess the potential to either make or break brands as we navigate this complex South African reality.

Thuso Mbedu: L Oréal s first Black brand ambassador for sub-Saharan Africa

Klipdrift Brandy, a proud Springbok sponsor and an iconic South African brand, recently wrapped its successful #GoForGold campaign that brought friends and fans together to support the Boks in their quest for glory on the world stage.

Why did so few brands plan for a Bok win, and keep the party going?

She's sorely disappointed, says advertising fundi Zetu Damande. "As defending champions, I’d expect brands. to plan for the possibility of a win and give winning the same energy that they gave the POSSIBILITY of winning."

Why did so few brands plan for a Bok win, and keep the party going?

Why did so few brands plan for a Bok win, and keep the party going?
capetalk.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from capetalk.co.za Daily Mail and Mail on Sunday newspapers.

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