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Behind the WWF s X-Tinction Twitter Post

Little Black Book, McCann Germany’s executive creative director Pedro Americo shares the 24-hour ideation and execution process behind the viral blue bird post, writes LBB’s Nisna Mahtani

Nisna mahtaniPedro americoElon muskWorld wide fund for natureAgency creativeCann germanyWorld wide fundMccann germanyBehind the wwfsx tinction twitter postMccann emea

How WWF Germany and McCann Germany Came up with the Twitter Extinction Timeline

Little Black Book, McCann’s Germany team uses the evolution of the Twitter logo to highlight wildlife extinction

Pedro americoMccann germany cameTwitter extinctionTwitter extinction timelineHow wwf germany and mccann came up with the twitter extinction timelineMccann emeaUot charity quotQuot corporateOcial and psas quot

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