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Max Life Partners with Yuvaa for groundbreaking financial literacy initiative with a focus on Gen Z

(This story has not been edited by THE WEEK and is auto-generated from a PTI

Max Life Partners with Yuvaa, for groundbreaking financial literacy initiative with a focus on Gen Z

PRNewswire New Delhi [India] May 23 Max Life Insurance Company Ltd Max Life Company today announced a pioneering partnership with Yuvaa India first youth-driven content platform to launch a multi-part video series focused on India financial empowerment with a primary focus on Gen Z This strategic collaboration seeks to address the financial empowerment needs of differentiated cohorts within the Gen Z segment including women as well as the often overlooked segments such as the LGBTQIA+ community The initiative draws from the insights of Max Life India Protection Quotient 60 a comprehensive study on the financial needs and priorities of demographics across urban India This data-driven approach ensures the content series resonates with the younger audiences and delves into conversations that address their specific financial concerns Commenting on Max Life efforts to understand and solve for India financial preparedness Rahul Talwar Chief Marketing Officer Max Life Insurance said At Max Li