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Kim K & Nutrition Brand Blasted For Desperate Energy Drink Collab

Kim Kardashian and Alani Nutrition have been blasted online for a "desperate" collaboration to promote a new "Kimade" energy drink.

United statesYoutubers logan paulKaty hearnTrey steigerKim kardashianMax clemonsAlani nutritionCongo brands

Parents Beware : KSI & Logan Paul Under Fire Over PRIME Marketing

KSI and Logan Paul's energy drink PRIME has come under fire from a US senator over health concerns.

United statesGhana generalNew yorkGold coastChuck schumerRobert califfKim kardashianJemille maloufMax clemonsKaty hearnKarl stefanovicTrey steigerChristian guzmanLogan paulRed bullDrug administration

Prime sports drink is just another short-lived fad say experts

Sports drinks promoted by YouTube stars Logan Paul and KSI are a lesson in scarcity marketing in the social media age, but can the hype turn into lasting sales?

United statesCabbage patchVenice beachUnited kingdomKen goldinMax clemonsTrey steigerGen alphaFloyd mayweather jrLogan paulKyle sandilandsGary mortimerTammy hembrowPaul newmanKayla itsinesGina lednyak

Prime energy drink an example of marketing genius

Prime was marketing genius. But as far as energy drinks go, this is usually how they are marketed - with an out-the-box approach.

United statesSouth africaUnited kingdomCity ofSouth africansMax clemonsJonnie shearerTrey steigerLogan paulPrime hydrationCongo brandsMount olympusFinancial timesRed bullUbuy south

KSI And Logan Paul Partner With LA Dodgers

"PRIME hydration" was announced as the official sports drink of the LA Dodgers on March 31.

City ofUnited kingdomLos angelesUnited statesRob gronkowskiLeveon bellOlajide olayinka williamsLogan paulMax clemonsArnold schwarzeneggerGreg hardyFloyd mayweatherTony robbinsTrey steigerStaples centre in los angelesArizona diamondbacks

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