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Car retail industry leaders from Marshall Motor Holdings and JCT600 are set to climb Mount Kilimanjaro as part of the Ben charity’s latest fund-raising challenge.
Billed as the charity’s biggest-ever Industry Leader Challenge (ILC) fundraiser, The Climb will aim to raise £300,000 when participants bid to reach the African mountain’s summit from October 30 to November 8.
Ben is now inviting more automotive leaders and aspiring leaders to come forward and take part in The Climb in a bid to maximise the impact of the fund-raising challenge.
JCT600 chief executive John Tordoff and director of customer experience Andy Bateman have already signed-up to represent the car retail sector by taking on the challenge alongside Marshall commercial development director Adrian Wallington and VW divisional head of sales Clive McGregor.
Click the thumbs up >The automotive sector benevolent charity Ben will aim to raise cash with a new Move4Ben campaign in June, challenging participants to get fit and raise vital funds at the same time.
After a challenging 2020 which saw the COVID-19 enforced cancellation of the Ben Ball – resulting in a £1m fund-raising shortfall – the charity is getting back to the business of raising money to support services to tackle any potential hardship among the sector’s workforce.
Participants can exercise in any way they choose to raise a minimum of £100 for the cause, potentially walking 10,000 steps a day, dancing for 100 hours, completing 10k on a space hopper or a 5k each day.
The Ben automotive benevolent charity’s Ben Ball will return for 2021, bringing relief to fund-raisers who faced a £1 million shortfall after last year’s COVID-enforced cancellation.
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After a COVID-impacted 12 months in car retail placed unprecedented demands on the Ben automotive benevolent charity s support channels, AM caught up with fund-raising director Matt Wigginton.
How would you sum up your charity’s activities?
We help people who work, or have worked, in the automotive sector navigate life’s challenges. Ben was founded in 1905 to help tyre workers who’d fallen on hard times. Today’s clients could work for finance houses, dealerships, suppliers or global manufacturers.
What services do you provide?
We support people with their health and wellbeing. Much of our work focuses on the here and now. Dealing with immediate issues, often around health, finance and job security. Mental health issues can impact anyone at any level, and we don’t want anyone from our industry to face life’s toughest challenges alone. We also provide ongoing and flexible support at our residential care homes, day centre and retirement vill
Click the thumbs up >Super-fit automotive sector fund-raisers walked, cycled and ran their way to a £159,000 charity windfall as part of the Breakout For Ben initiative.
The fund-raising effort, which previously took the form of a cross-continent driving challenge run by AM100 car retail group TrustFord, saw 986 people take part in a 10-day exercise challenge to help the automotive sector charity bridge a £1 million funding shortfall brought about by the COVID-19 pandemic.
In total, over 80,000 miles were travelled by employees from across the sector who embarked on a virtual journey visiting motor racing circuits across the UK, starting at Pembrey Circuit in north Wales and taking in all four home nations, before ending at Silverstone.