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Study: Increase in D2C CTV/OTT marketing ad spend expected

Findings from brands and agencies performance media partner Digital Remedy’s report, CTV/OTT: The Next Frontier of DTC Marketing, which surveyed US-based dire

Matt sotebeerDigital remedyNext frontierChief strategy officer

Survey: Major Increase in CTV/OTT Ad Spend Expected in First Half of 2023

Among direct-to-consumer marketers, more than half (57%) who currently use CTV/OTT plan to increase their ad spend vs. last year

Matt sotebeerDigital remedyNext frontier

Roundup: Streaming Industry Predictions for 2023

Predictions gathered here from industry experts and analysts for the streaming industry 2023 in five categories: Monetization, AVOD, Hybrid, and FAST; CTV and OTT; Rights, Piracy, Security, and Privacy; Expansion and Contraction; Gaming and Esports; Content Delivery; and 2023 Will Be The Year Of.

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Digital Remedy Brings CTV Performance & Attribution to E-commerce and Retail Advertisers

Digital Remedy Brings CTV Performance & Attribution to E-commerce and Retail Advertisers
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Mike mchaleMatt sotebeerChris hariharWall streetJersey mikeDigital remedyOptimize performanceIncremental liftChief strategy officer

Google Is Giving Performance Max All It s Got; Why Big Tech Likes Privacy Laws All Of A Sudden

Google introduced a new targeting parameter for Performance Max campaigns. Advertisers can use “customer acquisition goals” to guide their campaigns.

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