Justin Cosby, co-founder and head of A&R at Inertia Music, passed away on Friday. He was 50 years old.
In 2000, Cosby and best friend Ashley Sellars set up Inertia Music, with boxes piling up in a living room and maxed out credit cards.
It later expanded to become an influential record label and distribution company with scores of employees and divisions including Fairgrounds Festival, Handsome Tours, Gaga Music and Collective Artists.
Cosby and Sellars’ original plan for the in-house record label was to release EDM music, but through the years, Inertia launched or consolidated the careers of Sia, Björk, Ben Lee, Ali Barter, Mildlife, IDLES, Cigarettes After Sex, Nils Frahm, Jai Wolf, Neil and Liam Finn, Hockey Dad, Odesza, M83, Asgeir and Robyn, among others.
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