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MMA Initiative Will Explore and Analyze Optimal Identifier Solutions to Replace Third-Party Cookies
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“The Great Identifier Solutions Debate” will bring together industry’s top identifier solution providers in sessions that enable marketers to make informed decisions as they navigate seismic industry changes
If any marketer is going to be great at modern marketing, regardless of size, industry or goal, it’s vital they understand the identifier solutions now and in the so very complicated future. NEW YORK (PRWEB) April 12, 2021
MMA Global, the non-profit industry association dedicated to driving modern marketing and shaping its future, is launching an initiative to define for marketers the optimal approaches to privacy-compliant identity resolution in light of the dissolution of third-party cookies, which are anticipated to be phased out by 2022.
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