Deakin University champions optimism in new sustainability campaign, via SICKDOGWOLFMAN
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May 12 2021, 9:55 am | BY Ricki Green | 17 Comments
Deakin University has today launched a new campaign, created by TBWA\Melbourne in partnership with Revolver which looks to lift Deakin’s long running ‘Future belongs to the Ready’ platform to a more emotive level.
Set to Berton Braley’s circa 1917 poem “Opportunity”, directed by Revolver’s Dani Pearce and featuring Jamaican/First Nations poet and multidisciplinary artist, Aurora Liddle-Christie, the film focuses on humankind’s relationship with the ocean as a metaphor for life – beautiful, serene and inspiring one moment, turbulent and unpredictable the next.
Though written more than 100 years ago, Braley’s poem conveys a sense of hope that fits perfectly with today’s student generation’s desire to move forwards, build resilience and find pride in their own achievements.