May 12 2021, 9:55 am | BY Ricki Green | 17 Comments
Deakin University has today launched a new campaign, created by TBWA\Melbourne in partnership with Revolver which looks to lift Deakin’s long running ‘Future belongs to the Ready’ platform to a more emotive level.
Set to Berton Braley’s circa 1917 poem “Opportunity”, directed by Revolver’s Dani Pearce and featuring Jamaican/First Nations poet and multidisciplinary artist, Aurora Liddle-Christie, the film focuses on humankind’s relationship with the ocean as a metaphor for life – beautiful, serene and inspiring one moment, turbulent and unpredictable the next.
Though written more than 100 years ago, Braley’s poem conveys a sense of hope that fits perfectly with today’s student generation’s desire to move forwards, build resilience and find pride in their own achievements.
Deakin University launches new campaign with TBWA Melbourne
May 10, 2021 3:44
Deakin University has launched a new campaign, which takes a more delicate approach to the university’s ‘Future belongs to the Ready’ platform.
The campaign, developed by TBWA Melbourne, in partnership with production company Revolver, features Jamaican/First Nations poet Aurora Liddle-Christie reading Berton Braley’s poem ‘Opportunity’.
Set by the ocean, the film “focuses on humankind’s relationship with the ocean as a metaphor for life – beautiful, serene and inspiring one moment, turbulent and unpredictable the next.”
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“By marrying these words to a simple but elegantly considered visual, we hoped to produce a thoughtful campaign that inspires students to face into the future and see the opportunity in it”, said TBWA\Melbourne.