Posted on February 8, 2021 by Nick Farrell - News
Canon Europe’s latest Insight report, reveals that less than 20 percent of print service providers (PSPs) are seen as fulfilling customer needs and more than 80 percent of customers feel their partners need to provide more creative input.
The report, with the catchy title “Creating customer value” said the majority want their print partners to be more consultative and to be comfortable combining print with digital.
A lot of the frustration is not the fault of the partner, but largely down to the difficulties that customers have in measuring the effectiveness of their print spending. The request for more digital advice was driven by a desire to make it easier to discover just how effective a print campaign had been.
Canon report finds buyers want more input from printers Richard Stuart-Turner Thursday, February 4, 2021
Fewer than 20% of printers and in-house print rooms are fulfilling the needs of print buyers, according to new research from Canon Europe.
Many buyers believe that print will continue to remain important
Launched today (4 February), the manufacturer’s latest
Insight Report on ‘Creating Customer Value’ found that the demands of the print buyer are changing and represent untapped opportunities for printers and in-house print rooms.
It found that, at a time when brands are under more pressure than ever to achieve due to static or declining marketing budgets, 80% of buyers said they would welcome more creative input from the printers they work with.
Insight Report Highlights:
80% of print buyers express the need for more creative input from their print providers
86% said they would welcome advice on combining print with the digital elements
75% of brand marketers interviewed want their PSPs to be more consultative
Canon Europe (www.Canon-europe.com) today launches the results of its latest Insight Report – ‘Creating Customer Value’ – which reveals the changing demands of the print buyer and the untapped opportunities for PSPs and in-house print rooms. The research uncovered that fewer than 20% are fulfilling the needs of their customers. At a time when brands are under more pressure than ever to achieve due to static or declining marketing budgets, 80% said they would welcome more creative input from their PSPs, representing a clear opportunity for print.