By Eiji Ota, Business Unit Director, Canon Central and North Africa (https://www.Canon-CNA.com/) It’s frustrating for small business owners to hear about
Canon report finds buyers want more input from printers Richard Stuart-Turner Thursday, February 4, 2021
Fewer than 20% of printers and in-house print rooms are fulfilling the needs of print buyers, according to new research from Canon Europe.
Many buyers believe that print will continue to remain important
Launched today (4 February), the manufacturer’s latest
Insight Report on ‘Creating Customer Value’ found that the demands of the print buyer are changing and represent untapped opportunities for printers and in-house print rooms.
It found that, at a time when brands are under more pressure than ever to achieve due to static or declining marketing budgets, 80% of buyers said they would welcome more creative input from the printers they work with.