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Bakers unveil new products for Easter 2021

By Helen Gilbert2021-03-12T12:50:00+00:00 Source: Yorkshire Baking Company Bakery brands and retailers are making it easy for loved ones to show how much some-bunny means to them with an array of Easter-themed treats. From Hot Cross Yumnuts and extravagant cakes to vegan mini loaves and gingerbread, there’s plenty to rabbit on about. As an Easter bakery staple, hot cross buns are already flying off the shelves with the UK’s largest retailers offering traditional ones alongside some more innovative flavours. Here’s our pick of some other seasonal creations now on sale:   Marks & Spencer Marks & Spencer has taken hot cross buns one step further with the invention of a Hot Cross Yumnut. The seasonal twist on the retailer’s signature doughnut and yum yum hybrid is made with a light textured dough that is rested for a minimum of 18 hours. It features a mixed spice fondant topping with flavours of cinnamon, nutmeg and ginger, and is crossed with a white fondant icing an

Mr Kipling adds Viennese Whirls to reduced sugar range

Premier Foods is extending its Mr Kipling reduced sugar range with Viennese Whirls. Featuring a shortcake swirl filled with raspberry jam and crème filling, they contain 30% less sugar than their counterparts in the standard Mr Kipling range. Each reduced sugar whirl has 4.7g of sugar and 133 calories per 26g treat compared to 7.5g of sugar and 140 calories per 28g original whirl. The whirls will be available in stores from 26 December with an rsp of £1.89 for a pack of six. They join Mr Kipling Angel, Chocolate and Lemon slices in the reduced sugar range, following their launch in February 2019. The new addition will broaden the appeal of Viennese Whirls by attracting new shoppers, according to Premier Foods which said that reducing sugar intake was the ‘number one priority’ for shoppers. However, it added, suitable options in the market remain limited.

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