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Juul Labs Awaits FDA Decision On Vaping Products 07/11/21 AT 6:01 PM With a Sept. 9 deadline looming, the clock is ticking for the Food and Drug Administration to decide if Juul Labs vaping products should remain on the U.S. market as an alternative for smokers. The New York Times on Monday reported on Juul s precarious status and how the FDA s decision may rest on two questions: Will more smokers use Juul products as an off-ramp from traditional cigarettes than nonsmokers will use it as an on-ramp to nicotine? And can Juul really keep the products away from kids? Meanwhile, Juul may not be helping its cause in the eyes of the FDA. The same Times report offered a glimpse into Juul s efforts to change the perceptions of e-cigarettes in a move that likely backfired. The entire May-June issue of American Journal of Health Behavior consisted of 11 Juul-funded studies that cost $51,000 and made, among other arguments, that e-cigarettes could “avert millions of prematur

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