/PRNewswire/ Back by popular demand, Dairy Farmers of Wisconsin is giving away 500 heart-shaped boxes of Wisconsin Cheese, just in time for Valentine s Day!.
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For the Love of Cheese campaign generates social media frenzy
Instead of chocolate for Valentine s Day, many chose instead to treat their loved one to cheese – the universal love language of 2021.
Dairy Farmers of Wisconsin is calling its For the Love of Cheese promotion campaign a success after reaching thousands of people and earning the national spotlight on social media. More than 20,000 people in all 50 states plus Washington, DC nominated a loved one to receive a free heart-shaped box of Wisconsin specialty cheeses, generating 135,000 page views.
One nomination even requested a box that could be presented during a marriage proposal.
It may seem a bit strange, but we all know someone who lives a very intense cheese lifestyle. Maybe, that special someone may not be into the traditional box of chocolate. Wisconsin Cheese plans to give away 500 heart-shaped boxes full of local cheeses for free next month.
From today until January 31, the cheese company is encouraging us to nominate any cheese lover of their choice to receive one of just 500 complimentary gift-boxes from “The State of Cheese,” Wisconsin.
“It’s the season of love, and this year we’re thinking beyond traditional symbols of romance for a more inclusive holiday that everyone can enjoy,” Suzanne Fanning, chief marketing officer for Wisconsin Cheese and senior vice president for the Dairy Farmers of Wisconsin, said in the announcing the giveaway. “In Wisconsin, cheese is our love language, and we know many of our fans across the country feel the same way, so this is a ‘grate’ way to celebrate with cheese lovers nationwide.”