"For the Love of Cheese" campaign generates social media frenzy
Instead of chocolate for Valentine's Day, many chose instead to treat their loved one to cheese – the "universal love language of 2021."
Dairy Farmers of Wisconsin is calling its "For the Love of Cheese" promotion campaign a success after reaching thousands of people and earning the national spotlight on social media. More than 20,000 people in all 50 states plus Washington, DC nominated a loved one to receive a free heart-shaped box of Wisconsin specialty cheeses, generating 135,000 page views.
One nomination even requested a box that could be presented during a marriage proposal.