Hires, Wins & Business 27 Add to collection
Mowday has been CEO of DDB for a decade, whilst Stapleton has been with the agency for seven years
In a major shakeup at DDB New Zealand, group CEO Justin Mowday and Damon Stapleton, regional chief creative officer Australia and New Zealand, are set to depart. Campaign Brief can exclusively reveal the pair will set up the NZ office of The Monkeys, owned by Accenture Interactive.
The multi-awarded Stapleton (above right), who has been with DDB for
seven years, came from the ECD role at Saatchi & Saatchi Australia
in 2014. Before that he was group ECD at TBWA\Hunt Lascaris in South
DDB Aotearoa NZ senior pair depart to The Monkeys
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Unexpected Works: DDB unveils evolved brand positioning by placing ad in a least expected place
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May 13 2021, 9:44 am | BY Ricki Green | 14 Comments
Today, DDB Worldwide has unveiled an evolved brand promise brought to life by a billboard running in one of the least expected places imaginable, starting with a sheep farm in Garston, New Zealand.
Carrying the address www.unexpectedworks.com, the billboards redirect to DDB’s homepage carrying the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it’s unexpected.
DDB Worldwide has a rich history of tapping into the unexpected, dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns including Foxtel’s ‘Grave of Thrones’, Red Cross’ ‘Burnt Christmas Tree’, and Volkswagen’s ‘World’s Smallest Dealership’.
Trends and Insight 6 Add to collection
DDB Worldwide s CEO talks to LBB’s Laura Swinton about launching a new brand position, gluing the global community together, and turning the network into a talent magnet
When Marty O’Halloran was first offered the position of CEO of DDB Worldwide, he told John Wren that if he was going to take the job, he was going to make changes. And since starting in earnest in August, he’s lived by his word – and brought the 10,000-strong global network along with him.
This week, the DDB leadership has shared that change with the world. Hearteningly, the network has proven its belief in the power of creative advertising by making a creative campaign for itself.