Victoria s Secret has hired ad giant WPP to help turn around the ailing lingerie chain This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Victoria s Secret has hired WPP to handle its advertising as it tries to reverse a retail slump.
The ad holding company will handle advertising, media, public relations, and a new big e-commerce push.
The move is a pivot for the lingerie chain, which had handled most of its marketing internally.
Victoria s Secret hired ad giant WPP to handle its advertising as it looks to turn around its business, which has been wracked by slumping sales and controversy.
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people that relates to what their emotional drivers are. in whatever the arena is. in this case, the election. the other candidates are not doing that as well. we talked last week about, you know, jeb bush and ben carson and a few other candidates not having a strong positioning around what it is they want to connect to with voters. all right, martha pease, thank you very much. that was fascinating to discuss that. a pleasure. thanks. . you are in the cnn newsroom. i m brianna keilar in for poppy harlow. president obama is taking checktion action on gun control and right now he s wrapping up a holiday vacation with his family in hawaii. he s going to board air force one tonight to head back to
how do you like it? reporter: i m impartial on it. but i can see how it wouldn t be to everybody s tastes. matthew chance, cnn, moscow. impartial, that s hilarious. why russians are snatching up all things putin, what can the u.s. hopefuls learn from that to help sell their brand to the public? branding expert martha pease is here to talk about this. this is a fun segment to do with you. we wanted to start with donald trump. he seems to have a putin like branding edge, got a lot of products on the markets, ties, cologne as well. how do the other candidates compete against his brand? well, you re absolutely right, briana. nice to be here. trump has a lot a lot in common i think with how putin is approaching his electorate. now, you know, what putin s doing, it s such an interesting
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