people that relates to what their emotional drivers are. in whatever the arena is. in this case, the election. the other candidates are not doing that as well. we talked last week about, you know, jeb bush and ben carson and a few other candidates not having a strong positioning around what it is they want to connect to with voters. all right, martha pease, thank you very much. that was fascinating to discuss that. a pleasure. thanks. . you are in the cnn newsroom. i m brianna keilar in for poppy harlow. president obama is taking checktion action on gun control and right now he s wrapping up a holiday vacation with his family in hawaii. he s going to board air force one tonight to head back to