Your exclusive MarTech preview is here
Join us online, March 16-17, for a free, expert-led training experience that tackles the core technologies you need to meet customers’ growing demands.
Lauren Donovan on February 2, 2021 at 11:01 am
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As customer expectations continue to rise, senior marketers like you are relying on cutting-edge technologies to help
streamline marketing operations and
Join us online at
MarTech, March 16-17, for a free, expert-led training experience that tackles the core technologies you need to
meet customers’ growing demands. Your All Access pass unlocks tactic-rich sessions on marketing automation systems, customer data platforms, attribution and predictive analytics platforms, and digital asset management tools and how you can best leverage these technologies to
Join thousands of senior marketers at online at MarTech, March 16-17, for a FREE expert-led training experience.
Lauren Donovan on January 26, 2021 at 10:46 am
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Scott Brinker, MarTech Today’s Editorial Director
Kim Davis, and best-selling author and CEO
Nancy Duarte online, March 16-17, for a
Together with thousands of senior marketers, you’ll discover actionable tactics to leverage data and make informed decisions that
drive leads, conversions, and revenue while delivering
exceptional customer experiences.
Getting Traction From Your Data. Keep reading for your exclusive preview…
Data. Is. Everywhere. We track clock speeds, users, leads, inventory, and even find love through data. In just one decade, data has become mission-critical for every business function. But…. is data speeding up or slowing down critical business decisions? Is there a way to find the problem or opportunity in data and communicate it in a way that generates true traction?
When martech isn’t martech
If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line?
Kim Davis on January 26, 2021 at 1:41 pm
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Here’s a question I’ve been asking people for the last few days: “Where do you draw the line with martech?” It might seem a pointless question: after all, it’s facile to define martech as technology which helps marketers do marketing. But is that really true?
My question was prompted in part by a new StackInsights report from CabinetM, the martech management platform which subscribers can use to audit, track, manage and develop their martech stacks. For the first time, CabinetM has aggregated the data contributed by those users (anonymously, of course), and published findings which reflect the composition of hundreds of real-life, functioning martech stacks. The report, “Marketing Technology Adoption Data” can be accessed here.
Train with the experts from Adobe, Microsoft, and more at SMX
Meet some of the marketing experts who will guide you on your learning journey this February.
Lauren Donovan on January 25, 2021 at 10:14 am
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Next month, the Search Engine Land experts are teaming up with senior marketers from global brands like
Microsoft and
Adobe and cutting-edge agencies including Page Zero Media and RankHammer to guide you through search marketing analytics at
Your $99 All Access pass unlocks
all-new SEO and PPC learning journeys that tackle critical analytics issues… everything from configuring measurement tools to identifying and fixing critical SEO problems, establishing organizational reporting needs, improving organic search results, making data-driven decisions that yield measurable results, and beyond.
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing stack?
Kim Davis on January 22, 2021 at 10:26 am
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The debate about CDPs how to define them, whether they’re must-haves, and what they would replace in your existing stack came roaring out of 2020 and will rage through 2021.
Just this morning, in our MarTech Today newsletter, we commented on the LinkedIn discussion sparked by this update from Scott Brinker:
Of course, one question immediately raised here, as marketing consultant Jordie Van Rijn pointed out, is “what a ‘custom’ CDP is.” NTE Growth Hacker Odd Morten Sørensen asked if building their own meant building “from scratch,” and Tealium CMO Heidi Bullock piled on by asking what “from scratch” meant.