CX Decoded Podcast caught up with Scott Brinker, creator of the Martech Supergraphic, to discuss the emergence of no- and low-code in marketing technology.
It s likely most marketers haven t uttered these words in a while: I don t have enough marketing technology. According to a Progress Software report last fall, marketers use an average of 120 marketing technology tools.
Scott Brinker s most recent Martech Supergraphic lists around 8,000 marketing technology tools. That same research began in 2011 with 150 tools. Fun as it is to crunch the martech numbers, marketers are the ones that need to tame all the chaos and ensure these tools are supporting business objectives and strong marketing outcomes. What s the right toolset? Should we have a marketing cloud at the center of our martech stack? Should we build with a best-of-breed approach? Should we build our own stack?