Article by Julian Birkinshaw debunking digital disruption myths selected for top Harvard Business Review honor An article debunking common myths about digital disruption has won the 2022 HBR Prize
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Applying the concept of shared value to data would be a big step forward in helping to solve the many social and environmental challenges that plague our planet today.
Social change through Agribusiness
Imagine a global agricultural input company is trying to set up in an African country.
It is facing numerous obstacles in its effort to reach smallholder farmers from its port of entry in the country. Improved inputs and fertilizer have the potential to increase crop yields in the populous and nutrition insecure country. But corruption in the government controlled port is delaying the unloading of shipments for many months. Roads are inadequate for conveying farm input and fertilizer to farms and produce back to the port not to mention a huge portion of the harvest typically left to rot for lack of cold chain transport. Farmers are poor, often illiterate, and unaccustomed to using new agricultural technologies and lack access to credit. Imagine also that a government ban on the export of key crops, meant to protect local consumption, has the unintended consequence of shrinking the market and curbing capital investment.