By treating theSuper Bowl as an opportunity to showcase one-off celebrity appearances independent of distinctive brand activations,advertisers may be sacrificing long-term equity for the sake of some short-term buzz, writes WARC’s Cathy Taylor.
Marketing Brew rounds up the most overhyped and overlooked marketing trends of 2022. A new book looks at the history of the crayon. Our own Dr. Joe presents a four-part radio documentary about newspapers in old radio dramas. Graphene is poised to replace silicon as the basis or all electronics. Smart elevators look to take us for a ride. Facial recognition for birds via a “smart feeder.” BMW’s E Ink-wrapped car can display millions of colors for quite the road show. Printed electronics for therapeutic wearables. The cool upgrade on Brava’s smart countertop oven is a…glass window. The “LOL Verifier” is a device that will only let a user type LOL when they are actually laughing out loud. A huge aquarium in a Berlin hotel bursts. All that and more in WhatTheyThink’s weekly miscellany.
Phoebe Bain on Ad Age adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
Twitter is offering advertisers incentives to increase spending after Elon Musk’s takeover and management directives resulted in multiple brands curbing their ad investment on the social media platform.