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Lee Minho: An Icon of Luxury

Korean superstar Lee Minho, known for the award-winning dramas “Pachinko,” “The King: Eternal Monarch,” and “The Heirs,” has stepped into his new role as the latest endorser of SM Development Corporation (SMDC), the Philippines’ leading real estate developer.

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SMDC taps Korean star Lee Min-ho as endorser - BusinessWorld Online

SMDC taps Korean star Lee Min-ho as endorser - BusinessWorld Online
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Lee Min Ho is SMDC s newest good guy

The leading developer teams up with the Korean superstar for its “Step into Luxury” campaign

South koreaRepublic of koreaKorean foundation for international culture exchangeSm development corporationRepublic of korea ministry cultureLee minOver flowersBlue seaEternal monarchHallyu reportKorean foundationInternational culture exchangeMarketing aye lunaBest developerSoutheast asiaDot property southeast asia awards