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Hybe chairman meets UAE president to discuss possible K-pop business in Middle East
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South Korea and Italy to dedicate 2024 and 2025 to enhancing cultural exchanges
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S Korea and Italy to dedicate 2024 and 2025 to enhancing cultural exchanges
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Two-thirds of overseas residents reported a positive change in their perception of Korea thanks to Korean cultural content, a government report showed. The 2024 report issued by the Ministry of Culture, Sports and Tourism and its affiliate, the Korean Foundation for International Cultural Exchange, showed that 66.1 percent of respondents who had engaged with Korean content, such as TV dramas and films, said it had a .