Cultural relevance is great, but only when it’s done right, argues Angela Seits, head of strategic planning and insights at Drum Network member agency PMG. For our Deep Dive on Marketing and the Marginalized, she investigates the pitfalls of getting it wrong and the value of getting it right.
Neurodiversity is a topic with a growing role in the zeitgeist, but is it an overlooked area of diversity? For our Deep Dive on Marketing and the Marginalized, Krystian Groom and Charli Edwards of The Drum Network member BECG argues that it is and give seven principles for reaching neurodivergent people.
Race, gender, disability, and sexuality are, rightly, the focus of most diversity and inclusion (D&I) agendas. For our Deep Dive on Marketing and the Marginalized, Peter Bardell, co-founder of Drum Network member agency Revolt, argues that no D&I strategy is complete without another pillar: social mobility.
It’s an issue the industry is aware of. It’s an issue the industry has tried to change. But the misrepresentation – and worse, the complete ignoring – of older generations, especially women, is a problem that persists. For our Deep Dive into Marketing and the Marginalized, The Drum asks why and what more can be done?
Inclusion and representation of diverse groups is a must for marketers, but tokenistic inclusion is not inclusion at all. For our Deep Dive on Marketing and the Marginalized, Martin Rothwell of The Drum Network member agency GottaBe says that getting it right starts with data, understanding and internal diversity.