As part of The Drum’s Marketing and the Marginalized Deep Dive, we catch up with Rob Cheng and Andreas Krasser, who are putting together the marketing playbook for the 2023 Gay Games in Hong Kong – its first time in Asia.
Advertisers are becoming more aware of their role in showcasing diversity. But, as Dave Jones of The Drum Network member agency True argues for our Deep Dive on Marketing and the Marginalized, a representation gap still exists. Closing it will benefit communities and brands alike.
There are many ways brands can be more accessible without having to completely overhaul their communications strategy, writes Conscious Being editor Chloe Johnson as part of The Drum’s Marketing and the Marginalized Deep Dive.
Psychologists have long understood that many of our most problematic biases are deeply ingrained; some say they’re natural ways of coping with a confusing world. What does that mean for brands trying to be more inclusive? For our Deep Dive on Marketing and the Marginalized, Naomi Macphail and Alicia Newman of The Drum Network member agency Frog investigate.