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How brands can develop customers as advocates

Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’

Zoe scamanByron sharpAverill sequeiraBrand advocateInternet advertisingNternet advertising indiaInternet marketingMarketing campaignMarketing adInternet adNternet newsMarketing advertising indiaArketing india

Kia Corporation to continue partnership with Australian Open till 2028

To mark the extended association, the carmaker hosted an official vehicle handover ceremony at Federation Square in Melbourne on January 10

Federation squareNew south walesRafael nadalArtur martinsCraig tileyKia corporationRafa nadal foundationAustralian openGrand slamMajor partnerTennis australiaKia global ambassador rafael nadalGlobal brandGrand slam ovalKia arenaMelbourne park

Mamaearth founder clarifies valuation concerns

In a social media post, Varun Alagh has said the valuation discovery will take place after conversations with investors

France generalNeha mewawallaLily collins starringSalomi thakurVarun alaghInternet advertisingNternet advertising indiaInternet marketingMarketing campaignMarketing adInternet adNternet newsMarketing advertising indiaArketing india

Disney+Hotstar s best innings: Records 31% jump in viewership during T20 World Cup 2022

Disney+ Hotstar has delivered a seamless platform experience to cricket lovers over the years and is reaching newer heights year after year

South africaRoopam gargWorld cupSports channelsDisney hotstarT20 world cup 2022Internet advertisingNternet advertising indiaInternet marketingMarketing campaignMarketing adInternet adNternet newsMarketing advertising indiaArketing india

Kiara Advani is Bajaj Almond Drops Hair Oil s new brand ambassador

The actor headlines the brand's latest 'Boring Nahi, Ban Ja Toofani’ campaign

Sukesh nayakNitin sainiShekhar banerjeeOffice headMondelez indiaCadbury dairyVice presidentCreative officerOgilvy indiaChief client officerWavemaker indiaCadbury dairy milkDesi drinksFruity funAmazon payBajaj almond drops hair oil

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