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The OTT ecosystem in India is growing every day with new players coming into the fray and novel, edgy content being churned out. The way we look at online streaming is also changing. Today the market has 40 odd players including regional players.
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The over-the-top (OTT) landscape is growing significantly in India and new paid features are increasing regularly. Time spent viewing content on OTT has surged and viewers are looking out for new choices & innovative content. Despite the changes and increase in prices, the viewers are still subscribing to different OTT platforms currently.