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Over time, all stakeholders will adopt ISEC as a basic classification tool: Amit Adarkar

Over time, all stakeholders will adopt ISEC as a basic classification tool: Amit Adarkar
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India generalAmit adarkarIndian society of advertisersMarket research society of indiaHindustan unileverMarket research societySocio economic classification systemIndian societyHindustan unilever limitedDabur india

MRSI honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement Awards: Best Media Info

MRSI honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement Awards: Best Media Info
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Andaman and nicobar islandsPranesh mishraPartha rakshitNational readership survey councilMarket research society of indiaBestmediainfo bureauBestmediainfo bureau delhiMediainfo bureau delhiKey awardsLifetime achievementResearch societyGolden key awardsNorthpoint centreManaging directorSouth asiaNational readership survey

GullyChat: Brand mantras to engage with the new age women

GullyChat: Brand mantras to engage with the new age women
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Market research society of indiaSocio economic classification systemMarket research society

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Shuvadip banerjeeRajiv dubeyAmit adarkarMuralidhar salvateeswaranJasmine sachdevaVinay virwaniVivek malhotraFreedish on india today groupMarket research society of indiaBestmediainfo bureauMedia research user councilBestmediainfo bureau delhiIndia today groupMediainfo bureau delhiMarket research societySocio economic classification system

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

Vivek malhotraRajiv dubeyMuralidhar salvateeswaranVinay virwaniJasmine sachdevaAmit adarkarShuvadip banerjeeIndia today groupMarket research society of indiaNew consumer classification systemNew socio economic classificationMarket research societySocio economic classification systemIndian socio economicSocio economic classificationWavemaker india