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Mirchi expands reach in Gulf with Bahrain launch SECTIONS Last Updated: May 13, 2021, 07:24 AM IST Share Synopsis A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience. Mirchi, India s leading music and entertainment brand owned by More than 45% of Bahrain’s population of 1.5 million is Asian, including a sizable South Asian and Indian community. A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience.

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