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Investegate |YouGov PLC Announcements | YouGov PLC: YouGov acquires Open Banking start-up Lean App investegate.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from investegate.co.uk Daily Mail and Mail on Sunday newspapers.
for consumers and clients
· Fully opt-in, GDPR & CCPA compliant data marketplace, which places the power over personal data in the hands of the consumer · Takes customer profiling to the next level by seeing the reality of what consumers stream, search for and purchase online across devices and platforms · Combines observed online behaviours and transactions with attitudinal insights from YouGov s flagship YouGov Profiles tool to provide three-dimensional consumer intelligence data
YouGov, the international research and data analytics group, has launched YouGov Safe - a fully opt-in, GDPR & CCPA compliant, ethical cross-device tracker and data marketplace. YouGov Safe will provide media owners, brands and agencies with a transparent view of consumers verified online behaviours and transactions and reward consumers for choosing to share their data.