Yougov acquires open banking start-up Lean App
The app s founders will stay on and become part of Yougov
Data analytics firm Yougov has acquired open banking start-up Lean App to help improve its services with financial transaction data.
Lean App has been acquired by Yougov on a three year earn-out, tied to enriching and expanding the research company’s data in the UK and the US.
Lean App’s founders – Luke Dugdale, Tom Stuart, Maz Lascombe and Artur Jurgenson – will all join Yougov as part of the deal.
The transaction will allow Yougov to use financial data – such as the value, timing and frequency of purchases made on and offline – to improve its products.
Investegate |YouGov PLC Announcements | YouGov PLC: YouGov acquires Open Banking start-up Lean App investegate.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from investegate.co.uk Daily Mail and Mail on Sunday newspapers.