Scott mcgrew. A few weeks ago, a company youve probably never heard of launched a new ad campaign, ton sell you anything but to advertise for engineers. Thats how it works in silicon valley. You have to entice new employees to work for you. So these ads went up in places like b. A. R. T. Stations, ads that promised potential new employees a fun work environment, the tools to get things done. This says, my team is great. Everyone is smart, creative, and hilarious. This billboard in particular came under some criticism. Not for the message but for the model. People of both genders questioning when the woman in the ad was, well, too attract n attractive. Some were critical of the company saying it was a blatant appeal to men. Others wondered if the picture was an accurate representation of a woman engineer. It is. It is a very accurate representation because the woman in the ad is an engineer. Isis angelie is a real person. An employee roped into a lastminute ad campaign who never expecte