Vale of Mowbray has added three new flavours to its pork pie line-up.
The Pork & Apple and Pork, Cheese & Pickle flavours are available in ‘mini’ pack formats priced at £2 per six-pack. A medium-sized Pork & Caramelised Onion Pie featuring a lattice lid has also been launched and costs £2.
The NPD comes as the pie maker unveils a modern yet established new look after undergoing the biggest rebrand in the company’s 200-year history. The branding and packaging design, created by Leeds-based Chilli, uses a 1920s art-deco-style font and provides a nod to when pie production began at the Vale of Mowbray factory in 1928, while the dry-stone wall plays on the brand’s Yorkshire heritage.
By Helen Gilbert2020-12-30T09:00:00+00:00
Source: Vale of Mowbray
Mark Gatenby will never forget his first shift on the factory floor at pork pie manufacturer Vale of Mowbray. It was September 1997 and his job was to unwrap blocks of lard and open bags of flour.
Fast forward 23 years and the Yorkshireman is rolling up his sleeves once again, only this time the task at hand is rather more sizeable – he is preparing to take over the business from his father John Gatenby.
Originally established in 1795 as a brewery, Vale of Mowbray has a history of pie-making, sausage-making, ham-curing and even supplying bacon to the Queen, and runs a popular van delivery service in the north of England.