What do Walmart s recent acquisition of Vizio and rumors of Amazon Prime absorbing Freevee tell us about the state of the FAST ecosystem? How can companies like Tubi and Fremantle optimize their FAST offerings in a shifting media landscape? Tubi s Sam Harowitz and Fremantle s Laura Florence offer their takes in this discussion with Media Cartographer Evan Shapiro at Streaming Media Connect 2024.
Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimise its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So what s working in 2024 and what isn t? Five leading M & E analysts-ESHAP s Evan Shapiro, Erickson s Paul Erickson, Dataxis Ophelie Boucaud, TVREV s Alan Wolk, and Hub s Jon Giegengack-discuss current strategies to ward off churn-pocalypse in this clip from Streaming Media Connect 2024.
The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.
As we move well into the era of FAST 2.0, will the strategies that brought FAST success in its early days still pay off and ensure continued growth? Is it time for FAST pioneers to re-innovate? And what can the success of primetime YouTube channels teach FAST brands about evolving their strategic roadmap in a mature, less Wild West-like FAST ecosystem? Tastemade s Evan Bregman, ESHAP s Evan Shapiro, Gusto TV s Chris Knight, and TMB s Cameron Saless discuss in this clip from Streaming Media Connect 2023.
Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetisation purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP s Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.