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May 7, 2021 4:00 AM PT Livestream shopping has grown in popularity in recent months, and it s likely to become even more prevalent in the future. The technology and its business model deliver an interactive experience for brands, influencers, or celebrities to promote and sell products; and for consumers to participate by asking questions and shopping during the event. The E-Commerce Times talked with several experts in the field to see what s driving this trend and to get their take on why livestream shopping events have become all the rage. Livestream shopping events have become a popular way for customers to make purchases while properly abiding by health guidelines like social distancing, and [they] give stores an avenue to create something as similar to the in-person experience as possible, Margo Kahnrose, chief marketing officer for Kenshoo, told the E-Commerce Times.

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