What goes on the brain activity is just many fold in terms of the connections that are being made, the synopsis being connected, so we are using that Brain Research to demonstrate that if we can get or not to demonstrate, but to convey to parents that are too busy to have this information that they are brain builders from the minute that that babys born. A lot of things we as parents have taken for granted, the way we raise our kids, there are a lot of parents, the parents that we are trying to reach, that dont have that information. They havent they themselves have not been brought up that way. So they feel like theres nothing i can do. The babies will learn when they go to school at 5 years old. By then its way too late. Thats where the gap, the huge gaps we have, actually theyre finding out that the gaps begin when they are 18 months old. In terms of the number of words. But its not the number of words. Its the quality of the words that are spoken. And the interactions whether youre