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Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered By Adelaide

Yahoo Advertising has revealed a new integration with attention metrics firm Adelaide to bring high-attention pre-bid segments through the Yahoo demand-side platform (DSP).

South australiaElizabeth herbst bradyMarc guldimannKaryn johnsonYahoo advertisingAttention unit

Yahoo Advertising launches high-attention pre-bid segments

This global solution aims to simplify the application of attention metrics for advertisers.

South australiaMarc guldimannYahoo advertisingAttention unit

Yahoo Advertising launches high attention pre-bid segments

Yahoo Advertising launches high attention pre-bid segments
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

South australiaKaryn johnsonElizabeth herbst bradyMarc guldimannYahoo advertisingAttention unitAttention unit powered

Yahoo Lets Advertisers Buy Based on Attention With Adelaide

Yahoo Lets Advertisers Buy Based on Attention With Adelaide
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

South australiaMarc guldimannElizabeth herbst bradyShiv gupta

Outbrain Launches Onyx – a New Branding Platform Built to Maximize Attention

Outbrain Launches Onyx – a New Branding Platform Built to Maximize Attention
streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.

United kingdomUnited statesSouth australiaNew yorkDavid kostmanMarc guldimannOutbrain incPre roll videoHigh impact displayAnnual report