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In 2014, Kaiwei Tang joined the inaugural class of a startup incubator in New York. It was backed by Google, among others, and its goal was to turn Tang and his classmates into creators of viral apps and world-changing tech companies.
Given his experience designing phones for Motorola, Nokia and Blackberry, Tang was more than qualified. Yet he thought about technology differently from his teachers and peers. For them, he says, success was about users spending more and more time on their phones, engrossed in the founders’ new apps. But to Tang, who describes apps and phones as ‘tools’, this sounded perverse. Would the maker of a hammer boast about how long his customers spent using it?