Hrithik Roshan to endorse Mysore Deep Perfumery House’s dhoop brand ‘Manthan’
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Synopsis
As part of the deal, Roshan will feature in Manthan Dhoop’s new brand campaign, ‘Manthan Zaroori Hai , which will be aired across TV and digital platforms.
Agencies
With Roshan, MDPH hopes to reach out to consumers across the country.
Mysore Deep Perfumery House (MDPH), one of India’s leading manufacturers of incense sticks, has roped in Bollywood star Hrithik Roshan as brand ambassador for its dhoop brand Manthan, which as per the company, is a widely used product serving religious and celebratory culture of Indian homes.
INDIA New England News
By Puja Gupta
New Delhi– Bollywood actor Hrithik Roshan has been roped as the brand ambassador of Indian brand Mysore Deep Perfumery House (MDPH) that offers a range of household perfumery products.
Hrithik will feature in the new commercial for ‘Manthan Dhoop’ to be aired across TV and digital platforms. This partnership will promote the brand’s campaign “Manthan Zaroori Hai” conceptualized by Oberoi IBC, which draws inspiration on introspection that involves looking inward to examine one’s own thoughts and gain emotional awareness.
The brand already has Indian cricketer Mahendra Singh Dhoni endorse its 3-in-1 Agarbatti.