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E-commerce companies in India, such as Amazon and Flipkart, are expecting a record-breaking festival season with virtual shoppers predicted to spend a record $11 billion, nearly 20% more than last year. Both retailers have hired temporary workers and added new sellers to meet the rush. Market research shows that over 80% of urban consumers are expected to shop online during this festival season
Run off their virtual feet
at the start of India s festival season, e-commerce companies
like Amazon and Walmart owned Flipkart are
looking forward to a potentially record breaking few weeks. .
Amazon India has made its "best-ever start" to the peak period in the shopping calendar, according to country manager Manish Tiwary, reporting a record 95 million customer visits in the first two days of its Great Indian Festival 2023 campaign.