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McDonald s to Dabur Honey: A look at Rashmika Mandanna s spectrum of endorsements

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?

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Katrina Kaif-Vicky Kaushal is the new brand opportunity

Marketers will look towards Kaif and Kaushal as they are the new power couple in town

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SRK s brand value may be hit but only in the short to medium term

Controversy and celebrities have always gone hand-in-hand. For Shah Rukh Khan, the extent of damage will depend on how the on-going case with his son, Aryan, plays out

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World Heart Day 2021 Heart patients started increasing again after 18 months

World Heart Day 2021 Heart patients started increasing again after 18 months
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Celebs face image crisis after India Against Propaganda campaign

Celebs face image crisis after India Against Propaganda campaign Stars like Akshay Kumar, who have been silent on the ongoing farmer protests issue, shared the MEA s statement which slammed global celebrities such as Rihanna and Greta Thunberg for their comments on the farm stir. (AFP)Premium Share Via Read Full Story Bollywood celebrities and cricketers, who participated in a coordinated social media campaign to support the controversial farm bills, are likely to witness a dent in their image at least in the short-term, said brand experts. Several Indian celebs, who have been silent on the ongoing farmer protests issue, shared the external affairs ministry’s statement which slammed global celebrities such as Rihanna and Greta Thunberg for their comments on the farm stir.

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