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Is airlines crisis comms up in the air?

Is communication really the key? Industry specialists discuss its importance and role of PR in maintaining brand reputation.

Manish porwalSanjay mehtaAmit wadhwaRadhika apteTalent solutionsMinistry of civil aviationTraffic reportCivil aviationMirum indiaCreative indiaTarunjeet rattanAlchemist marketingPublic relations

Brand imitation: Flattery, or a ploy?

Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.

Manish porwarNihilent limited hypercollectiveAlchemist marketing talent solutionsThums up chargedCooling oilTasty masalaNihilent limitedAlchemist marketingTalent solutionsThums up

Hit wicket or hit songs? The debate over World Cup 2023 anthems

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.

Sahil sethiRanveer singhJashn boleKaran malhotraPoonawala fincorpManish porwalNidhi singhSantosh patraMudra institute of communicationsTalent solutionsIndian cricket teamCentre for mediaInternational cricket councilTeam indiaWorld cupWavin flag

Brand Shah Rukh Khan: How the megastar upended the way Bollywood does business

With two blockbusters so far this year and a third one probably coming in December actor Shah Rukh Khan’s brand equity is on the rise again - Issue Date: Oct 15, 2023

United arab emiratesTamil naduUnited statesRajkumar hiraniDuff phelpKing khanVirat kohliAmitabh bachchanManish porwalShah rukh khanAlchemist marketing solutionsBharat petroleumCricket world cupAstral adhesivesAlchemist marketingHyundai santro

Return of Shah Rukh Khan: Brand King Khan glitters again after Pathaan & Jawan

After two successes in 2023 so far, Bollywood actor Shah Rukh Khan’s estimated brand value of $55.7 million is expected to gain 20-30% at least.

Tamil naduUnited arab emiratesUnited statesDuff phelpsAmitabh bachchanVirat kohliAkshay kumarKing khanManish porwalShah rukh khanAamir khanRajkumar hiraniAlchemist marketing solutionsChennai expressJab harry met sejalAlchemist marketing

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