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Havas Creative India lands integrated communication mandate of flybig airlines

flybig is India’s newest airline and began operations in December 2020. 09 Feb, 2021 - 12:34 PM IST     |     By indiantelevision.com Team     NEW DELHI: India’s newest airline flybig has awarded its creative communication mandate to Havas Creative India. As part of the mandate, Havas Creative will be handling integrated creative and media duties for the aviation company. The business will be managed out of the agency s Gurugram office. Promoted by Gurugram-based Big Charter Pvt Ltd, flybig began operations in December 2020 and its inaugural flight took off from Indore to Ahmedabad on 3 January 2021. In conjunction with the UDAN initiative, flybig focuses on connecting tier-2 and tier-3 cities (Raipur, Jabalpur, Shillong, Bhopal, Rupsi, Passighat) within India and aims to provide connectivity to destinations that were hitherto not accessible by air, whilst also providing convenient timings for travel.

flybig takes off with Havas Creative | Advertising

linkedin flybig, a recently launched airline that aims to increase connectivity between smaller cities, has appointed Havas Creative India to handle its creative mandate.      flybig is promoted by Big Charter and began operations in December 2020. Its inaugural flight from Indore to Ahmedabad on 3 January 2021.    Srinivas Rao, CEO, flybig, said “flybig is committed to the vision of regional connectivity and its role and as enabler for development of the Tier 2-3 cities which represent the emerging India. For our communication mandate, we were looking for a partner who can understand what the brand stands for and then articulate it in a manner that resonates with our target audiences.  We are pleased to have found this in Havas and we look forward to their contributions in this critical phase in our journey.”

Havas Group announces elevations | Advertising

linkedin   Uday Mohan, managing partner - North and West, Havas Media has been elevated as president, North and West. He joined the agency 13 years ago.    R Venkatasubramanian, national head buying, Havas Media, has been elevated as president and national head investments. He re-joined the group two years ago.    Manas Lahiri, managing partner - North, Havas Creative, has been elevated to president, North. He too joined the agency two years ago.    Uday and R Venkat will continue to report to Mohit Joshi, CEO, Havas Media Group India. Lahiri will continue to report to Rana Barua, group CEO, Havas Group India.     Rana Barua, group CEO, Havas Group India said “ I am excited to announce well deserved key elevations from our Havas Group senior leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet a very satisfactory

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