flybig is India’s newest airline and began operations in December 2020.
09 Feb, 2021 - 12:34 PM IST | By indiantelevision.com Team
NEW DELHI: India’s newest airline flybig has awarded its creative communication mandate to Havas Creative India. As part of the mandate, Havas Creative will be handling integrated creative and media duties for the aviation company. The business will be managed out of the agency s Gurugram office.
Promoted by Gurugram-based Big Charter Pvt Ltd, flybig began operations in December 2020 and its inaugural flight took off from Indore to Ahmedabad on 3 January 2021. In conjunction with the UDAN initiative, flybig focuses on connecting tier-2 and tier-3 cities (Raipur, Jabalpur, Shillong, Bhopal, Rupsi, Passighat) within India and aims to provide connectivity to destinations that were hitherto not accessible by air, whilst also providing convenient timings for travel.